He worked previously in the broadcast industry, primarily management Hispanic stations. In 1999, he founded CONDISTA.
Jorge’s commitment to the Hispanic market extends further than his professional life. For over three decades, he has been a member of the Kiwanis Club of Little Havana that organizes Carnival Miami, Calle Ocho (the world largest street party) and has numerable charitable projects in the South Florida.
Berendes began his career in the Pay-TV business in 1994, considered the inception of Spanish-language networks into the U.S. market, including GEMS Televison (now Universo), Canal de Noticias NBC, Prime Ticket Deportiva (now Fox Deportes) and Cine Latino. Berendes began his career at GEMS television, the first Spanish-language network that was developed with women as their target audience. Berendes built his career at GEMS from Sales Assistant, moving on to Regional Sales Director of the Eastern region, and was later promoted to Vice President of Affiliate Relations. Berendes remained at GEMS through their sale to Telemundo in 2000, and continued to work with GEMS after the acquisition, through the re-brand of GEMS as mun2, and the eventual sale of Telemundo to NBC in late 2001.
In 2002, Berendes left Telemundo and mun2 to partner with Jorge Fiterre. Berendes and Fiterre continued to build Condista’s operations, working to bring the best Spanish language content to the U.S. Among the networks they launched included channels such as: Gol TV and SUR Peru, in addition to expanding the distribution of channels including: Video Rola, 52MX, HOLA TV, TeleFormula, AtreSeries, NTN 24, Telefe, TyC Sports and RCN Novelas.
Since joining Condista in 2002, the company has evolved from a Pay-TV channel distribution company and grown to include advertising sales in the U.S. and Latin America. Condista also operates a VOD distribution system in Latin America in addition to having launched its own children’s network: Kids Central / Family Central, a dual language (English/Spanish) children's television network that provides fun, entertainment and learning opportunities for children (3-7 years old) and families, and is currently distributed on Comcast, reaching millions of viewers.
Berendes graduated from the University of Southern California with a Bachelor of Arts in both International Relations and Public Relations.
Jorge combined his love of multimedia (television, film, and music) with a more formal educational foundation in engineering and mass communications, with business as a capstone. Combining these distinct disciplines has served him well, as it has given him a unique perspective on the transformative nature of technology on the media and entertainment industry.
Incredible technological growth has taken place over the last 20 years. Jorge has lived through the analog to digital transformation, from SD to 4K; seen the television industry go from 35 linear channels to hundreds of channels and millions of hours of on-demand content; and witnessed one singular viewing experience evolve into a multiplatform, multiscreen world.
As a Partner at Condista, the mission has been to provide multichannel video programming distributors (MVPD’s) opportunities to enhance their business in the U.S. Hispanic and International markets by providing a wider offering of channels which appeal to these specific markets. Condista brings Spanish-language and international programming from the viewers country of origin to the market.
As a technology executive, Jorge oversees all Condista’s technical touch points from internal systems, to customer-facing operations all of which support their clients and audiences. Following the multiplatform, multiscreen trends, today Condista is focused on offering quality programming in a traditional linear modality, but also providing the same in an on-demand context.
As a Video On-Demand (VOD) domain expert, Jorge has an extensive understanding at the platform and operational level and knows how to get content from the provider to the screens. This expertise led to the development of Condista Labs - https://condista.com/condista-labs/ - a boutique, one-stop shop for delivering content, whether linear or on-demand, from the point of acquisition to the end viewer. More than 30 global content providers leverage this service and our technical expertise.
Key Areas of Expertise:
• U.S. Hispanic & Latin America Media Business & Operational Strategy
• Multi-Platform Content Operations and Distribution (Linear, VOD, OTT)
• Video Content Strategy and Acquisition
• Content and Platform Strategy
• Workflow Analysis, Development & Optimization
• IT Architecture & Technical Design
• Client & Partner Relations
His professional career includes key positions at large market cap companies such as Cervecerias Peruanas Backus & Johnston (InBev Group), DISH Network and DIRECTV – where he held sales, marketing, programming and revenue generation positions.
Augusto has been key in expanding the distribution of the channels represented by Condista. He is a partner in Condista Ad Sales and Condista Networks. Today his responsibilities focus on the operation, finance, content acquisition and public affairs of Condista Networks, as well as supporting the Condista and Condista Ad Sales businesses.
He developed the advertising sales division of CONDISTA, but has successfully brought branding advertising clients to US Hispanic cable industry.
In addition to his ad sales duties, Javier assists CONDISTA’s network clients with fine tuning their programming, on air look and marketing.
Prior to joining CONDISTA, Javier managed the Hispanic advertising and marketing business for Time Warner Cable' Video, High Speed On-Line and Digital Phone services as well as the advertising efforts for the NY Cable Coop (Cablevision, Comcast and TWC).
Javier was Director of Marketing, Advertising and Programming of DIRECTV PARA TODOS’s, he was the architect of building the first country of origin programming line-up in the market. He took DTV’s Spanish platform from 340K subs to 920K subs in 20 months.
In his advertising years serviced a wide variety of clients such as: ARCO Gasoline, ampm, BP, KFC, MCI among others.
During his entertainment years he worked with several TV networks such as Antena 3 (Spain), TVI (Portugal), Antena Latina (Dominican Republic), Canal A (Peru) among others. He developed branding and marketing campaigns which included several on-air and off-air components.
Hernandez began his career in media working for Telemundo and Grupo Televisa, and at CBS Corporations CBS Telenoticias where he was Director of Affiliate Relations for Latin America, responsible for distributing the network’s news services in the region including Brazil and the Caribbean. He went on to join The Weather Channel Latin America where he became Vice President of Distribution responsible for managing multi-media distribution sales platforms and marketing/promotional strategic activities in the region including Brazil, the Caribbean and the U.S. Hispanic Market.
Hernandez later founded Group W International and was President and CEO of the company which developed and launched Xclusive Television network, a PayTV network showcasing aspirational content dedicated to high-end products and services. Group W International also worked with Azteca International, offering distribution sales representation and consulting in the Pay and Free TV industry in Latin America, Canada and the U.S. Hispanic market.
In 2006, Hernandez partnered with Jorge Fiterre to lead the company’s international operations, Condista International, and continue their growth track in Latin America and Europe. Hernandez is currently responsible for the sales distribution of numerous leading PayTV Networks and programming content sales across multiple markets, with a roster of clients that include: RAI ITALIA, TV Azteca International, RCN, TV Venezuela, Fashion One, Vivid TV, Fuel TV and Travelxp. The combined distribution subscriber numbers for these networks is more than 30 million.
Since joining Condista in 2006, the company’s international division has evolved to become one of the leading PayTV network distribution companies in Latin America. In addition, Condista International was responsible for the launch of The Erotic Networks across Latin America and secured distribution of their linear, Pay-Per-View (PPV) and Video-On-Demand (VOD) content services, securing over 2.5M in distribution sales revenues during the first 18 months.
Hernandez graduated from the University of Hartford in Connecticut with a Bachelor of Science in Business Administration.
Iris has been instrumental in securing the launch of Kids Street and U-Learn Networks with new affiliate partners, and has most recently, successfully organized and executed Condista’s public affairs event in the U.S. Congress “Pay TV and Minority Owned Media – Challenges & Opportunities in Today’s Marketplace.” The Pay TV and Minority Owned Media campaign was honored by Cablefax in the Public Affairs category. Iris continues to lead the conversation and initiatives to encourage investments in unique, minority owned programming outlets that add value to enterprise and to consumers.
Gonzalez is also the Principal at Links-G Consulting, a boutique Public Affairs firm that offers high level public affairs strategies, facilitates strategic alliances, and provides branding, community, and media relations initiatives to successfully achieve results. Gonzalez has extensive experience in media relations and the telecommunication industry.
Most recently, Gonzalez worked for Charter Communications where she was responsible for advocating public policy issues on behalf of the corporation that impact the business and constituencies. In this role, she developed and implemented a strategic plan that engaged and mobilized external support, built and expanded relationships and alliances at all levels of government, developed public awareness initiatives, and educated the public to grow grass roots support.
Prior to her role at Charter Communications, Gonzalez served as Corporate Director for Multicultural Strategies for Bright House Networks. Gonzalez was responsible for spearheading the company’s multicultural efforts by identifying and meeting the needs of the company’s customers and employees, while working in partnership with other department leaders, to retain and build loyal customers, enhance and strengthen brand awareness, and increase sales and products penetration within the international community.
Gonzalez joined Bright House Networks in 2005, with prior experience in sales, marketing, and public relations for the Spanish broadcaster, Telemundo, in Tampa, Florida.
Gonzalez’s professional affiliations include the National Association of Multi-Ethnicity (NAMIC), Cable and Telecommunications Association for Marketing (CTAM), and Women in Cable and Telecommunications (WICT).
She received a Bachelor of Science in Business Management from the University of South Florida. She is also an alumna of the 2013 National Association of Multi-Ethnicity (NAMIC), Executive Leadership Development Program (ELDP), Darden School of Business.
Gonzalez was appointed in 2015 by Florida Governor Rick Scott to the Board of Trustees for Florida Virtual School (FLVS) and served as the Vice-Chair for the Board of Directors of the Florida Virtual School Foundation. Iris serves on the board of directors for the Youth Empowerment Alliance which advocates for global literacy.
Iris has also been recognized by Cablefax Magazine as one of the most Influential Multi-ethnic Executives and CableFax Magazine’s Most Powerful Women 2020 in regulatory.